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November 7, 2008
By: TOM BRANNA
Editor
P&G’s Downy Total Care Is a Fashion-Forward Brand P&G aligns fabric care with fashion with the rollout of Total Care, a line of products that go beyond cleaning to soften and maintain the color and shape of fabric. As part of the launch for new Downy Total Care fabric enhancer, P&G collaborated with Ann Taylor Loft stores to bring consumers a distinctive shopping experience. Celebrity stylist and TV personality Jorge Ramon hosted five special Downy Total Care events at Ann Ta...
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